Vehicle advertising targets different age and income groups efficiently. The emerging data science advancements combined with digital marketing have boosted its potential and results. The creatively designed ads target passenger preferences and impact consumers buying behaviour. Before starting vehicle advertising for your business, it's best to optimize ad design and placement strategies to get desired results.
How vehicle advertising boost brand awareness & Sales?
The target audience's movements, ad placement and vehicle routes are winning factor in vehicle advertising. After pandemic now it’s being done with consumer’s location data and vehicles travelling data. Here’s how vehicle advertising today help businesses boost brand awareness and sales:
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TRAVELLING AD FOR ON ROAD CONSUMERS
Think of a driving bus on the street with the most vibrant colors and creative ad design. The purpose here is to grasp the attention of people on the road and leave a long-lasting impression. As its moving vehicle so vibrant colors with simplicity and visible text message perform well.
To choose a vehicle its best to study its travelling routes, audience type when it passes from there, vehicle driving speed, and surrounding attention span to get the best results with this technique.
FOREFRONT CUSTOMERS WITH IN-VEHICLE ADVERTISEMENT
Think of a crowded bus with appealing colors above your head or a cab with vibrant colors at your eye level. Now instead of aimlessly seeing outside, your brain unintentionally stares at colors and comprehends the message.
It allows brands to forefront consumer minds in shopping. Connecting ads with emotions in-vehicle advertising generates the most results.
VEHICLE ADVERTISING GROWTH POTENTIAL
As per an UBER study an average Mumbaikar spends 11 days stuck in traffic in a year apart from the actual commute time. Data never lie so no doubt vehicle advertisement is here to stay and grow.Vehicle Ad placement correlates directly with the budget, but data analytics makes it cost-effective. With modern ad tech platforms like Bohni, vehicle advertising has become efficient and multiplying.