Digital mobile advertising is a growing trend among marketers. To amplify those results and improve media performance, one can even pair your mobile advertising campaign with out-of-home media(OOH). As advertisers move away from TV, radio, and print, they turn to an integrated media plan with out-of-home and mobile advertising at the core. A USA Touch Points study once revealed that by adding out-of-home media to a smartphone campaign, the reach can increase by 316%. Consider that amplification rate, and ask yourself this...
Can you afford to not support your mobile advertising campaigns with OOH? In addition to amplification, OOH media is successful at encouraging mobile engagements. In the Nielsen Out-of-Home Advertising Study 2019, Nielsen reported that 66% of smartphone users took some type of action online after seeing an OOH advertisement. This includes search and social media activity. OOH is driving people to their small screens.
In an earlier Nielsen report, out-of-home advertisements prompted more online activations than radio and print and closely compared to TV ads. Of adults who have seen the OO Had:
- 46% used a search engine to look up additional information
- 38% visited a Facebook page or posted a message on Facebook
- 23% posted a Twitter message
- 25% posted something on Instagram
These advertising vehicles are very effective thanks to the large display size's very powerful, impactful nature. If your ad is creatively powerful will also increase brand awareness among your target audience. Conversely, it allows you to run campaigns at frequent intervals, implementing more brand recognition by running in frequent messages.
OOH has a 26% share of search activation compared to TV, radio, and print. It has the highest share for Twitter and Instagram activations across all media types. Facebook commissioned a study by Accenture. This study looked at various media mix combinations. It found combining Facebook ads with out-of-home media was the strongest advertising approach. With this combination, the campaign increased reach and drove 6%incremental sales. It also lifted the likelihood to purchase 13% more efficiently than expected. Out-of-home (OOH)is the clear over-performer f or promoting online searches and social media content.
We at Bohni champion the idea of bringing out-of-home media planners and digital media planners together. We are no longer working in two separate fields. Both media formats are powerful alone, but they are even more powerful together. Bohni helps the brands track the return on investment on a campaign by giving real-time dashboard access to campaign performance in terms of impressions and reach by geographical areas. Bohni also enables retargeting the audience exposed to OOH campaigns on various digital platforms. About Bohni : Bohni is an ad-tech platform connecting delivery vehicles and brands to create powerful on-vehicle advertising. Bohni gives delivery vehicle owners an easy source of extra income through its proprietary technology. On the other side, it also gives advertisers the power of choice while offering brands the security of control and trackable results.
About Bohni :
Bohni is an ad-tech platform connecting delivery vehicles and brands to create powerful on-vehicle advertising. Through its proprietary technology, Bohni gives delivery vehicle owners an easy source of extra income on the other side it provides the power of choice to advertisers while offering brands the security of control and trackable results.