Ad Tech Company Shows it Can "Bridge the Gap Between Digital and Out-of-Home," with a dashboard displaying Impact Measurement of Its Wrapped Vehicles.
Bohni is an advertising technology company providing "impressions" data of its "wrapped "delivery vehicles available to advertisers, highlighting the company's potentially transformative way to measure Out-of-Home advertising. The introduction of impressions and the unique underlying technology to the Bohni platform' closes the loop' with advertisers by providing meaningful feedback on the performance of advertising campaigns.
"We are happy with these results, and especially pleased to demonstrate Bohni's ability to bridge the gap between online and outdoor advertising," Bohni Founder Rony Sanctis said."Bohni has taken wrapped delivery vehicles and created a OOH option for brands which is omnipresent." Telematics tracks Bohni drivers' daily commute and other time spent on the road and pays them by the kilometers. Their location is continuously chronicled by Bohni's proprietary technology and analytics systems and shared with advertisers in real-time.
Sanctis said the ad tech company uses avariety of third-party data to create a proprietary informational database that is continually updated and captured for display via a digital dashboard. Impressions and mileage are displayed on a day-to-day basis on a campaign-wise basis in an array of chart visualizations.
"No one has been able to provide this level of data pertaining to impressions and reach to Out-of-Home marketers in the past," Sanctis asserted. "Advertisers will know how many people their advertising is influencing, and they will be able to scale accordingly with options like digital retargeting audience exposed to vehicles." Bohni vehicles are currently on the road in Mumbai, Maharashtra.
Using location data with consumers gives opportunities to solve complex problems. Now marketers can assist their businesses to reach a huge targeted audience with consumer data analytics. With efficient measurement and use of data, the recovery of businesses can become more proficient in the current circumstances. Now brands can plan advertising experience from an audience perspective to fit their growth trajectory. Bohni is India's first and only platform to utilize telematics and location data solutions to track Mobile OOH and deliver mileage, impression and reach data on an almost real-time basis.
About Bohni
Bohni is an ad-tech platform connecting delivery vehicles and brands to create powerful on-vehicle advertising. Through its proprietary technology, Bohni gives delivery vehicle owners an easy source of extra income. On the other side, it provides the power of choice to advertisers while offering brands the security of control and trackable results.
